Salesforce.com Users Meet Open Source Data Mashups from Apatar

November 7, 2007, Chicopee, MA – Apatar, the open source leader in data mashup integration, today announced the availability of the Apatar Data Integration solution on salesforce.com's AppExchange, the world's first on-demand application directory. Apatar enables salesforce.com customers to simplify and accelerate their integration projects, and for a fraction of the cost than using traditional data integration solutions.

Apatar Data Integration allows organizations to aggregate and present information from disparate sources, without having to write a single line of code. Features of the Apatar Data Integration solution include:

• Visual job designer and mapping, which enable non-developers to design and perform transformations
• Connectivity to Oracle, MS SQL, CSV, flat files, MySQL, PostgreSQL, Sybase, FTP, HTTP, Compiere ERP, Goldmine CRM, XML (local and web-based), WebDAV, Buzzsaw, LDAP, POP3, Amazon S3, and even Flickr
• Job scheduling

“The ROI on small data integration projects is simply too low to justify buying and installing proprietary middleware software,” said Renat Khasanshyn, CEO of Apatar, Inc. “We're pleased to bring the benefits of cost-effective open source data integration to salesforce.com customers."

“As the momentum for on-demand solutions continues to grow, salesforce.com customers are looking to the AppExchange for solutions that can integrate customer data with a variety of internal systems, including ERP and other custom applications," said Andrew Leigh, Director, integration product marketing, salesforce.com. "Salesforce.com customers can use the AppExchange to find dozens of different integration solutions that are right for their unique businesses needs. Apatar brings open source data integration to companies who previously found proprietary solutions expensive and difficult to implement.”

Salesforce Platform and the AppExchange
Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged, and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

More than 600 applications are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange.

About Apatar
Apatar is the first provider of open source, on-demand data integration software tools and services. With powerful Extract, Transform, and Load (ETL) capabilities, Apatar enables its users to easily link information between databases (such as MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top Web 2.0 destinations (Flickr, Amazon S3). Apatar provides support, training, and consulting services for its integration solutions. Headquartered in Western Massachusetts, Apatar operates a development center in Minsk, Belarus. Apatar is currently used by 250 organizations and individuals worldwide. For more information, please visit www.apatar.com and www.apatarforge.org.