Premium Pearl Jewelry Destined to Become a Holiday Favorite, Especially Among Men

San Francisco, CA, November 4, 2007 – Diamonds may be a girl’s best friend, but this holiday season, pearl jewelry are destined to become the darling of holiday shoppers—particularly men. Based on the jewelry trends for fall 2007, pearls will be a popular purchase for consumers completing their holiday gift buying. Natural-colored varieties such as golden South Sea pearls and pink freshwater pearls will be in high demand. And multicolor Tahitian pearls with shades of green, peacock, red, gray and silver are ideal for the holidays because they will help make the season more colorful.

This holiday season, another interesting jewelry-related trend will also be at work: More men than women are expected to buy jewelry online as a holiday gift, according to Yan Berry, founder and owner of PremiumPearl.com. “From our order database, more than 70 percent of our customers are men,” Berry said. “At Christmas seasons in the last few years, we have seen a large percentage of orders coming from men buying jewelry for their wives, daughters and mothers.”

Berry’s experience is consistent with America Online’s research regarding the buying habits of male online shoppers. Men tend to spend more than women online, especially during the holiday season, according to AOL.

In addition to seeing more purchases made by men, Berry says she also receives a large number of holiday orders from small towns with limited access to pearl jewelry. Many orders also originate from APO and PPO addresses—often by military personnel in Iraq. ”They couldn’t stay with their family for Christmas,” Berry explains. “Buying pearls online and shipping them to their wives several days before Christmas is a great way to show their love and care.”

Premium Pearl is an online store that specializes in selling high quality pearl jewelry, including earrings, necklaces, bracelets and pendants. The goal of Premium Pearl is to offer consumers a larger and better quality selection of pearls for less than the cost of their local jewelry store. “Many of customers have told us that the pearls they buy from us are much better quality than their local stores and cost only half or one third as much,” Berry says.

Besides pricing and quality, Premium Pearl jewelry is also popular because of its broad fashion appeal. Premium Pearl pieces have found favor with the likes of singer Fergie, actress Tamara Braun and the renowned fashion stylist Lloyd Boston. They’ve also been featured in major publications such as Audrey Magazine, L.A. Brides, Latina and Family Circle.

To learn more about Premium Pearl jewelry, visit http://www.PremiumPearl.com.