Tuff Guyz Corporation Has Launched A New Sports Drink To Challenge Gatorade And Powerade

PARK CITY, Utah — TUFF GUYZ Corporation announced today the official launch of
its premium line of vitamin fortified isotonic beverages called TUFF GUYZ™ Sports
Drink.

The TUFF GUYZ Sports Drink is the brainchild of Brad Weidman, who is also the
driving force behind Tough Guy Films, an entertainment company known for its ground
breaking 3D, comic book and anime sports characters. Weidman is now gearing up his
beverage company to take on the two big sports drink giants …Gatorade® and
Powerade®.

With the backdrop of the health-conscious mountain bikers and snowboarders in Park
City, TUFF GUYZ Sports Drinks™ came to fruition. “I always felt that sports drinks
were a functional drink but they didn’t taste all that good” says Weidman, “We worked
very hard to create the winning combination of great taste, a blast of vitamins, and no
salty after taste. Best of all, Moms can feel great about giving TUFF GUYZ to their kids.”


Mr. Weidman combined his previous success in the beverage and entertainment industry
to create this new breed of isotonic beverage targeted to meet the demand of an untapped
youth market. The TUFF GUYZ brand name combined with high-impact animated
"street" athletes was a natural. Derived from the sports characters in his films, Mr.
Weidman created a beverage that would appeal to the tough guy in all of us.

Weidman got his inspiration for the TUFF GUYZ concept from his father, who like most
dads teach their sons and daughters to be proud, work hard, play hard, and stay tough,
even in the hardest of times.

The labels on the TUFF GUYZ Sports Drinks feature action packed characters that look
like they come from a comic book action adventure movie. The characters come from
Weidman's treasure chest of film characters. The labels by design identify with the athlete
in all of us, the “street” athlete. In addition to the athletes that are currently on the TUFF
GUYZ package, the company vows to keep introducing a flow of new characters to keep
the brand exciting and fresh.

The TUFF GUYZ Sports drinks pack a high performance blend of B and E vitamins. An
8-ounce serving includes 25% of the USRDA of B12, B6, B5, B3 and E. Made from all
100% natural flavors, TUFF GUYZ is a non-carbonated, electrolyte isotonic drink
designed to rehydrate, vitamize and refresh. TUFF GUYZ has no preservatives. Initially
available in five natural blazing fruit flavors: Orange Mango Fire [Basketball], Citrus
Berry Blue Fire [Football], Lemon Lime Green Fire [Skateboard], Grape Berry Deep
Purple Fire [Easy Rider] and Fruit Punch Red Fire [Soccer] with more to come.

Tuff Guyz Sports Drinks are packed in 20 oz. plastic bottles with sharp anime/comic
book film graphics and a crisp, bold typeface on its labels. Video gamers will easily relate
with the label and recognize its “I" rating for Ice Cold Quencher, similar to the video
game rating system.

"With an authentic isotonic sports beverage from a taste, ingredients and nutraceutical
standpoint, TUFF GUYZ Sports Drink is poised to become a major player, that may score
big time in promoting good health," says Richard H. Davis, President of Beverage
Marketing USA, Inc., "By offering a graphic anime alternative to what's out there the
guys at TUFF GUYZ could have the next Gatorade on their hands."

Consumers can soon be on the lookout for the new TUFF GUYZ website, currently
under construction. The site will include information on TUFF GUYZ products,
promotions, comic book and movie releases, and most important….where to find an ice
cold TUFF GUYZ.


CONTACT:

TUFF GUYZ Corporation
Richard Charca, VP of Marketing,
Stephen Wisely, TUFF GUYZ Athlete and Spokesperson, 435/615-8002
tuffguyz@comcast.net
http://www.tuffguyz.com