China for Businesswomen

Berkeley, CA — Foreign businesswomen doing business in China face even more obstacles than their male counterparts do. In CHINA FOR BUSINESSWOMEN: A STRATEGIC GUIDE TO TRAVEL, NEGOTIATING, AND CULTURAL DIFFERENCES (Stone Bridge Press, October 2007), international business expert Dr. Tracey Wilen-Daugenti explains how to overcome these obstacles and unlock the doors to long-term success.

"Over one million Americans visit China each year," said Wilen-Daugenti. "China is an attractive market for American companies, many of which are run by women. Even existing business guidebooks on China can be misleading. Most books in this genre are written by men and for men, sometimes suggesting that women should not even be sent on overseas business trips because of presumably insurmountable gender biases in China. In contrast, my own research over the years has found that women can be successful in international business."

A smart, practical guide for any woman doing business in China, CHINA FOR BUSINESSWOMEN includes advice from key executive and entrepreneurial women who have already succeeded in China. It addresses everything from meeting and trip preparation to the negotiation process and establishing credibility, from the history of business and women in Chinese society to culture shock, health issues, and the cultural significance of gifts and dining.

"For a democratic, capitalist society like the United States, it is a great challenge to understand and work in a vastly different culture like China," said Wilen-Daugenti.

"I do believe that we can begin to clear cultural hurdles by making a conscious effort at cross-cultural understanding and preparation," she said. "I hope that this book can serve as a useful guide for all businesswomen."

For review copies or to schedule an interview, contact Ari Messer at ari@stonebridge.com, 510-524-8732 ext.116. Visit our blog for news, reviews, and info on events: stonebridgepress.blogspot.com

About the author
Dr. Tracey Wilen-Daugenti, a visiting scholar at Stanford University, holds an MBA and a doctorate in international business, and is the Higher Education lead for the Cisco Internet Business Solutions Group. She is the author of seven books and numerous articles, chapters, and essays, and she is frequently a guest on national television and radio, interviewed in news columns, and a speaker for key universities and business groups, addressing the topics of women, leadership, and international business. Visit her website at www.globalwomen.biz.