Kwik-Fit renews paid search partnership with Latitude

London, - Leading Insurance intermediary Kwik-Fit Insurance Services (KFIS) has re-affirmed its commitment to search marketing by extending its contract with Latitude Group for pay-per-click search advertising.

Renewing its confidence in Latitude’s paid search services for the third year, the insurance provider has observed the determinant role of its PPC campaigns in attracting valuable new customers.

“Paid search marketing is all about results, and since working with Latitude we’ve enjoyed a great run,” said Michael Lynch, e-Commerce Manager for KFIS. “Thanks in large part to our sustained investment in search engine marketing I have every confidence KFIS will continue to lead the field in car and home insurance services.”

Kwik-Fit launched its insurance arm in 1995, since when it has grown to become one of the UK's leading motor insurance distributors. Starting out with 130 people, its award-winning call centre in Uddingston, Lanarkshire, now employs more than 1000 people, handling around 10 million calls a year.

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About Latitude
With offices in London and Cheshire and more than 100 employees, Latitude’s unrivalled pay-per-click advertising and search engine optimisation expertise enable its clients to obtain and retain top search engine rankings.
For 2007 the agency has won Net Imperative’s ‘Search Campaign of the Year’ award, reached a top ten position in Deloitte’s Technology Fast 50 league table, and is shortlisted for two of this year’s National Business Awards. In 2006 the agency won the Media Momentum Award as Britain’s fastest growing digital media company, and was shortlisted again in 2007. Also in 2006, Latitude’s chief executive officer, Dylan Thwaites, was named by Ernst & Young as its Technology & Communications Entrepreneur of the Year.

Enquiries
Please call Deborah Ficamos at Latitude Group Ltd on 020 7952 8028, email deborah.ficamos@latitudegroup.com, or visit www.latitudegroup.com.