Teen Launches Blue Marilyn, A New Women's Fashion Brand
November 02, 2007 (PRLEAP.COM) Lifestyle News
PHILADELPHIA, PA - Katelyn Milley, a 19 year old teen from Parkesburg, PA, a Philadelphia suburb, has turned her modern style and love of color into Blue Marilyn, a hot new juniors clothing brand.ÒBlue Marilyn clothing is very street inspired. Urban style is so fun and creative. I love being creative with design, shape and color. When you layer styles and colors you get an endless combination of looks. I want my customers to be able to wear something unique every time they go out,Ó says Katelyn.
The Blue Marilyn brand was created for young women who adore fashion. A Blue Marilyn girl loves details and great design. ItÕs very important to her not to wear the same thing as everyone else and sheÕs famous for her sense of style. Every time she goes out, her clothes make a statement.
After graduating from high school in 2006, KatelynÕs entrepreneurial spirit got the best of her. ÒIÕve wanted to work with fashion since I was very young, and I always thought it would be awesome to work for myself! It made sense to do what I love, and I love the fashion business. From selecting the designs to styling the photoshoots to marketing the brand, I wanted to be involved in it all.Ó
For the past year, Katelyn researched the market, explored colors, fabrics and designs, worked with suppliers and brought the website and marketing tools together.
The result is the launching of the very first line of Blue Marilyn clothing available exclusively through the Web. The initial line focuses on clothing essentials: short sleeve tees, V-necks, tanks, and camis, all bursting with color, and all designed to work together in different combinations. To add some fun to the mix, thereÕs even a collection of cute and clever graphic tees.
ÒI started with this combination of clothing because these are essential items that every girl needs. They form a good foundation for every wardrobe. One of my favorite items is the Sheer Racerback Tank in limeade. You can layer it under anything and the color is so fresh and fun!Ó says Milley.
Already looking to next year, Katelyn plans to continue to add to the product mix. ÒIÕm looking into adding more items like hoodies, dresses, leggings, sleepwear, and underwear. Beyond that, IÕm even considering my own line of jeans, a signature perfume and a collection of purses. The skyÕs the limit and IÕm loving every minute of it!Ó
Blue Marilyn clothing is currently available online at www.bluemarilyn.com.