Tailgating Furniture Has Football Fans Cheering

According to the American Tailgaters Association (ATA), 50 million tailgaters spent between $7 billion and $15 billion on food and equipment in 2006. As America’s love for these parking lot parties continues to grow, a leading leisure furniture manufacturer is seeing brisk demand for its unique chairs and stands, designed specially for tailgaters and outdoor enthusiasts.

Based in northern Utah, Hammaka has recently unveiled its patented Trailer Hitch Stand, a product designed to hold the Hammaka Hammock Chair and during this year’s 2007 football season, both products have been well-received by collegiate and professional fans alike.

“The popularity of the Trailer Hitch Stand has already exceeded our expectations,” said Braydon Bailey, CEO of Hammaka.

“It’s one of my favorite products and a must-have for any tailgater,” he added.

The portable Hammaka Trailer Hitch Stand connects to the back of vehicles and fits any standard two-inch trailer hitch receiver. The stand supports up to two Hammaka Hammocks or Cradle Chairs, which can include logos of most major NCAA teams.

Although demand has been strong from tailgaters, the company is not exclusive to the sports market. Hammaka’s product line includes a wide variety of hammocks, swings, chairs and other outdoor leisure furniture.

However, the massive potential within the tailgating market has gotten the attention of Bailey and others in the leisure product industry.

The ATA estimates that 57% of tailgaters make more than $75,000 annually, with nearly 82% being homeowners. Additionally, the industry has doubled over the past eight years, making it attractive for companies such as Hammaka who have unique products to offer.

Football fans, which comprise a majority of the tailgating market, have been very receptive to the Hammaka Trailer Hitch Stand and other related products.

“Big games can attract up to 100,000 people, so our customers become a great marketing resource for us,” noted Bailey. “Others see the product and immediately want one for themselves.”

The company plans to build off momentum from the fall and anticipates strong sales during the holiday season and into next year.

For more information, including dealer or reseller inquiries, please visit www.hammaka.com or call 1-877-HAMMAKA (426-6252).

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