New SQL backup product delivers enterprise level protection to small and medium businesses at a fraction of the cost

Melbourne, Australia - November 1, 2007 - Cortex I.T. Labs, developers of BackupAssist and a global leader in SMB Data Protection, has developed a new and unique SQL Server backup solution that provides businesses with complete protection and disaster recovery for critical data.

“We designed our software to be simple enough that a junior technician could configure and maintain the backup process without having to know in-depth SQL and database administration. Also, we wanted to make the restore procedure as automated and straightforward as possible, so anyone can fully restore individual databases or even an entire SQL Server in just a few clicks of the mouse.” said Jason Schultz, senior developer of BackupAssist.

Previously, the process of adequately protecting an SQL Server was thought of as tedious and confusing by many system administrators. Backups were normally done by manually writing scripts or scheduling tasks, and the process of restoring an SQL Server was cumbersome, requiring a detailed set of instructions from Microsoft.

“Our new solution enables businesses to achieve near-continuous backups of their databases through a combination of full and transaction-log backups, all configured through a simple, user-friendly interface.” Schultz added.
Before BackupAssist, this level of protection was only available in enterprise level backup software costing thousands of dollars. Now small and medium businesses can enjoy enterprise level database protection at a fraction of the cost.

The SQL backup product is available as an optional add-on for BackupAssist and retails for US $129. For more information, visit the product website at www.BackupAssist.com.

Cortex I.T. is an Australian technology company, specializing in the development of software products for small to medium business. Since its founding in 2001, Cortex I.T. has quickly gained international success and a worldwide reputation as a leader in backup management software, with its flagship product - BackupAssist.

For more information, please contact Andrew Colliver on +61 3 9899 4681 or sales@backupassist.com.

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