Leading Analyst Firm Presents on Attributes of Successful Managed Service Providers in On-Demand Webcast

Asigra Inc., the technology leader in agentless backup and recovery software for service providers targeting the growing managed storage services market, has sponsored a newly-released on-demand webcast, “Do you have MSP DNA?” The 12-minute program features Paul Myerson, Senior Channel Analyst for Enterprise Strategy Group.

The webcast is available free at: http://searchitchannel.bitpipe.com/detail/RES/1192560104_727.html?src=wc_sstrgc_Asigra_10_17_07_c&li=77786
The role of the Managed Service Provider (MSP) in the Channel is generating considerable interest as service providers seek the benefits of recurring revenue and business stability. There are huge potential benefits to becoming an MSP, however potential entrants to the field should carefully consider business strategy, customer relationships and resources before moving ahead. This new webcast is designed to help potential MSPs discover exactly what they need to know to get started, the different options available to them in terms of service offerings, and the benefits derived from the delivery of managed services.

The brief program is objective, highly informative and offers concrete advice to would-be managed service providers by outlining the steps they must take and the benefits of being an MSP. The program is organized into sections, which include:
1. Are you an MSP candidate?
2. Benefits of an MSP initiative
3. Game plan alternatives
4. Is there a groundswell in the managed services space?
5. How do you start?
6. Hot market example (Storage backup)
7. The bottom line

Myerson explains that the bottom line in evaluating whether to become a managed service provider is that a large number of VARs and service providers are exploring MSP opportunities because their customers are investigating and deploying MSP initiatives. As an MSP, Myerson says, companies can enhance their relationships with clients, but, as with any strategic business decision, care and deliberation are essential.
“The managed service provider market is red hot and this presentation will help those interested in capitalizing on this growth-oriented opportunity,” said Eran Farajun, Executive Vice President for Asigra. “The opportunities available to service providers deserve careful attention. Paul Myerson has done a great job of exploring both the benefits and the decision-making process of developing capabilities in this area.”

About the Presenter
Paul Myerson is a senior channel analyst for the Enterprise Strategy Group (ESG). Myerson's charter at ESG is to run the channel practice and deliver consulting services and productivity tools to aid companies in increasing channel productivity. Paul began his work in the storage industry in 1985 with EMC and has been engaged in the channel since 1987. Myerson has played key roles in developing and executing EMC's channel initiatives worldwide.

About Asigra
Asigra is the award-winning leader in remote office/branch office (ROBO) online backup and recovery software for managed backup service providers and enterprises. The company’s flagship product, Televaulting, is used by global enterprises in the financial, insurance, legal, government, healthcare, and retail industries with more than four petabytes of data protected. Asigra technology is used by hundreds of service providers worldwide that offer managed backup services to companies ranging from small and medium businesses (SMBs) to Global 2000 enterprises. The agentless remote site backup and recovery solution provides simple, centralized management of the data protection process while eliminating the capital and operational expenses associated with agent-based solutions. Founded in 1986, Asigra is headquartered in Toronto, Canada, with partner offices around the world. For more information, visit www.asigra.com.

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