Swim ‘n Sport Makes Another Splash in South Florida; Opens Store At The New Shops of Pembroke Gardens

MIAMI, FL, November 1, 2007 – Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announced today the opening of its seventh store in South Florida, located at the new Shops of Pembroke Gardens at I-75 and Pines Boulevard. The addition of this location marks the company’s 12th Florida store and brings the chain’s portfolio to 37 stores across the U.S.

“With our roots here in Miami, we’re excited to be opening another store in our own backyard,” said Mark T. Sidle, president of Swim ‘n Sport and Miami native. “It’s no surprise that with the miles and miles of beaches in our area that consumers in our hometown are known to have an incredible sense of style and appreciation for swimwear. We’re excited to better serve our customers not only in the Western area of Broward County, but those seeking to escape the mall madness and shop in an upscale 400,000 square foot outdoor ‘lifestyle center’ that the Shops of Pembroke Gardens offers.”

According to Sidle, the opening of the Pembroke Pines store is simply a continuation of the company’s aggressive expansion plans and two more Florida stores are already underway for 2008. Earlier this year, the Miami-based swimwear leader entered the New York metropolitan area and opened three stores in a five-month period. “Opening a new store is a tremendous investment and requires accurate and advanced market research,” explains Sidle. “We are constantly looking to align ourselves with innovative builders and developers and choose retail projects that are fresh, exciting and good for the overall area. The Shops at Pembroke Gardens delivers this and more.”

The Swim ‘n Sport store features a modern, fresh layout to create a stress-free approach to swimwear shopping. “All of our swimwear is displayed directly on the walls in an easy-to-shop atmosphere that allows the most fashion-conscious consumer to shop by style, from tankini to one-piece or bikini and separates,” added Sidle.

For trend seekers, the store also offers resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals. Sidle noted that attention to details, such as proper lighting, quality mirrors, dressing room seating and warm colors all equate to a better shopping experience.

“Opening the Pembroke Pines store just before the start of the holiday shopping season will give those that want to ring in the New Year with a new suit the chance to purchase the latest swimwear on the market — the 2008 cruisewear offerings,” added Sidle. “Many of the styles we have today mimic those that we see on the runways – from bling to bold patterns, to matching skirts and accessories. There’s a suit in our store for everyone.”

About Swim ‘n Sport
Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 37 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, New Jersey, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, Trina Turk, La Blanca. Body Glove, Esprit and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit www.swimnsport.com for an on-line catalog and additional information.
*Florida locations include: The Falls – Miami; Dadeland Mall – Miami; Aventura Mall - Aventura; Sawgrass Mills – Sunrise; The Galleria – Ft. Lauderdale; The Gardens – Palm Beach; Bell Tower Shops – Ft. Myers; Southgate Plaza – Sarasota; Destin Commons – Destin; Florida Mall – Orlando and Westfield Brandon in Brandon.

# # #