Trust - Essential to reverse slow down of Internet services

New York. Gartner’s Avivah Litan, vice president and research director specializing in financial fraud, identity theft and fraud detection / prevention applications warned last week of the slow down in the adoption rate of Internet services. "This concern is affecting online consumers' behavior and dampening their willingness to use the Internet to transact" she said.

In response, Comodo Inc., the world's second largest High Assurance Certification Authority highlights that all customers, merchants, web hosting providers and partners are able to gauge exactly how much their customer base relies upon trust services. The unique ROI (Return on Investment) feature implemented within Comodo’s TrustLogo™ service provides immediate feedback on visitor trust levels through innovative Point to Verify® technology deployed as a component of the service. Solutions available from Comodo’s only major competitor in the trust and high assurance certification market, VeriSign, require users to click on a passive logo to display additional information. Comodo’s active TrustLogo provides immediate visual feedback to web site visitors. The number of unique ‘Trusts’ served are then available to web site owners as a direct indication of exactly how many people needed to establish trust. Deployment of a Comodo TrustLogo on key web pages has been proven to add significant value to the web site, web portal or e-commerce service driving significant additional revenue and loyalty.

“What is the ROI timeframe for a TrustLogo?”, asks Melih Abdulhayoglu CEO and chief Security Architect at Comodo. He answers “You only need a single visitor to be assured of the website authenticity through our Point to Verify technology for TrustLogo to have been effective. With customers achieving anywhere from 1 to 5,000 unique trusts being served per day on their web sites, it illustrates that the ROI timeframe is immediate, however it also illustrates that there is a solution available to reverse the confidence trend – TrustLogo™”

Comodo offer a range of alternative SSL certificate and TrustLogo branding solutions from bespoke private white labelling right through to fully branded certificate provisioning infrastructures. In addition Comodo provides all the necessary API services and support guidance to fully brand the application process as well as the SSL certificates themselves – enabling service providers to deliver a more consistent, brand orientated user experience.

About Comodo

Comodo is a leading global provider of trust and assurance services for the Internet – Creating Trust Online™. Executed through a range of Business Infrastructure Solutions differentiated by security and total cost of ownership. Comodo’s web hosting automation and infrastructure solutions offer enterprise class digital e-commerce products and services. Leveraging from a broad range of security-centric solutions allows customers’ telecommunications networks to become more intelligent, reliable, and secure. Maintaining an intense focus on customers who derive strategic value from their business infrastructures has paved the way for a diverse yet perfectly synergistic portfolio of security focused solutions and services. Comodo is the main driving force behind Establishing Trust™ initiatives for e-Business, curbing Phishing attacks and creating an Identity Assurance and Brand Protection framework.

Expertise with the life cycle management of Digital Certificates and creation of issuance tools enables Comodo to provide infinitely scaleable security deployment to individuals and enterprises alike. Comodo is the world’s second largest and fastest growing High Assurance Certification Authority.

Comodo can be reached on (US) +1 800 772 5185 (Europe) +44 (0) 161 874 7070