34° DEBUTS NEW LINE OF CRISPBREAD CRACKERS,INTRODUCES FIRST AMERICAN-MADE SPECIALTY

Denver, CO, October 2007—34º Foods with Latitude is pleased to announce the launch of its new line of all-natural crispbread. Baked to thin, crisp perfection, the crackers are available in four flavors: Natural, Rosemary, Sesame and Cracked Pepper. The introduction of 34º Crispbread marks the first American-made specialty for the importer of distinctive deli products from the Southern Hemisphere.

Dubbed “a most clever cracker,” 34º Crispbread derives its brilliance from a number of attributes, including the simplicity of its ingredients, its unparalleled crispiness and depth of flavor. Crafted with only a handful of natural ingredients, 34º Crispbread is made without oil. The result is an eminently crunchy cracker with exceptional purity of flavor. Delicious on their own, each of the four varieties is equally satisfying paired with cheese, cured meats, spreads and more.

Each 4.5-ounce box of 34º Crispbread makes a savvy statement on the outside as well. Designed to be merchandised either vertically or horizontally, the crispbread is visible through a round window on two sides of the box. On the vertical presentation, the copy reads: “Serve straight up.” On the horizontal presentation, the copy reads: “Flat out good.”

A compelling case design offers additional merchandising opportunities. Each case, which contains 18 boxes of crispbread, features an eye-catching color scheme and convenient perforated flap that is easily removed, allowing retailers to create instantly stunning displays in the cheese department, alongside the hot soup case or bakery.

With the launch of these most clever crackers, 34º establishes itself as a producer of specialty foods. “We began as an importer of distinctive cheeses and cheese accompaniments from Australia and New Zealand, and while that remains a core aspect of our business, we have always strived to be innovators in the industry,” says 34° Founder Craig Lieberman. “As part of our commitment to consistently look for new ways to better serve our customers, we have made a significant investment in producing our crispbread in Colorado. But whether our products are from Australia or America, our passion for truly exceptional deli products is eternal.”

For more information on the new line of 34º Crispbread, please contact Jennifer Margoles at 303-861-4818 or at jennifer@34-degrees.com.

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About 34º Foods With Latitude:
One of the first specialty food companies to bring the vibrant flavors of the New World to the U.S., 34° is dedicated to selling the best cheeses and cheese accompaniments from countries such as Australia and New Zealand—and now, America. Founded in 2003 by Craig Lieberman, 34° focuses on authentic, well-made foods with native and natural ingredients. The company takes its name from the latitude of Sydney, Australia, where Lieberman—who received a master’s degree from the University of Sydney— discovered his life’s passion for fresh, innovative cuisine. Visit the website at: www.34-degrees.com.