Milk Rules: Blue Marlin designs new milk range for Arla Foods

Blue Marlin’s new designs for Arla Foods are set to breathe new life into milk packaging whilst challenging the public’s misconception over the levels of fat content in milk. Arla Foods approached Blue Marlin to design new packaging for a range of fresh and uht milks on the back of a research study into buyer behaviour that concluded that over 90 per cent* of people in the UK were unaware of the true fat content of a pint of milk.

Designs for the new range of products have been created around a central communication of the fat content of milk whilst maintaining the colour coding that shoppers use to identify whole, semi or skimmed milk.

‘The creative idea uses a generous fluid typographic approach to “milk” nutritional claims in a very relevant way’ explains Blue Marlin’s Creative Director Martin Grimer.

Blue Marlin’s new designs reinforce Arla’s commitment to category and product innovation and a desire to drive the category forward

Blue Marlin have subsequently been appointed to work on a new range of Arla branded cream products to be launched in the coming months.