AST Sports Science Changes the Bar Scene With: MUSCLEBAR

Golden, Colorado October 31, 2007- AST Sports Science introduces the ultimate in muscle-building nutrition bars. Aptly named MUSCLEBAR, this new muscle-building phenom is packed with 22 grams of protein, 26 grams of high-energy carbohydrates and 7 grams of lean lipids with no trans fats. What sets this new bar even further apart from the field is a special integrated "anabolic-formulation" containing a potent 5 grams of micronized creatine and 4000mg dose of BCAAs in each bar. All this with zero sugar and a taste that is out of this world! One bite will make athletes wonder if AST stole grandma’s brownie recipe. It's simply that good and the ground breaking MUSCLEBAR delivers scientifically proven muscle-building nutrients with each bite.

The new MUSCLEBARs are created specifically for hard-training athletes who are looking for the ultimate on the go, high-energy, muscle-building protein bar. They deliver the athlete critical building blocks and key ingredients that support muscle recovery and growth. MUSCLEBARs are formulated with the same high quality performance protein as the best-selling Vyo-Pro protein bar that athletes around the world have been benefiting from for years. Now with anabolic ingredients not found in any other protein bar, MUSCLEBAR is the premier performance bar available.

"When our research department set out to develop MUSCLEBAR, we took the same approach we take with our award-winning supplement line.", says Paul Delia, CEO of AST Sports Science. "Instead of making a glorified candy bar and calling it a protein bar, we formulated MUSCLEBAR with scientifically proven ergogenic ingredients that have been shown in scientific studies to actually promote rapid muscle growth. With MUSCLEBAR your not just getting a make-believe nutrition bar, your getting a powerful muscle-building nutrition bar that goes to work supporting rapid muscle-growth after the very first bite."

MUSCLEBARs are manufactured by AST Sports Science in Golden, and will be available to purchase November 1, 2007. Visit www.ast-ss.com for more information.

About AST Sports Science
AST Sports Science is a sports nutrition research and development company dedicated to advancing the effectiveness of sports supplementation and exercise through scientific research and real world application. AST Sports Science is committed to introducing new, effective, and “state-of-the-art” performance enhancing products to the athletic community. www.ast-ss.com.

Media Contact
Robyn Hansen
AST Sports Science.
rhansen@ast-ss.com
800-627-2788