Visible Theory Wins Four 2007 American Graphic Design Awards

Pasadena CA – Visible Theory, a full-service graphic design firm, has been selected by a nationwide panel of judges as a multiple winner in the 2007 American Graphic Design Awards, honoring excellence in communication and graphic design.

For over three decades, this awards program, sponsored by Graphic Design USA, has acknowledged the outstanding work of creative professionals. This is the fourth consecutive year that Visible Theory has been acknowledged by this prestigious awards program.

Visible Theory was recognized for the following work:

• Web Site Design & Development: DH Krahn Gin - http://www.dhkrahn.com
• Web Site Design & Development: Baxter of California - http://www.baxterofcalifornia.com
• Web Site Design & Development: Visible Theory - http://www.visibletheory.com
• Branding & POS Material Design: DH Krahn Gin

Visible Theory’s winning projects will be featured in the December annual issue of Graphic Design USA magazine.

Scott Wolfe, the Creative Director and Founder of Visible Theory, draws on more than a decade of experience in the field of Graphic Arts and Interactive/User Interface design and architecture. While acknowledging that he and his team are gratified to win awards and recognition from their peers, he focuses on the bigger story of ongoing maturation for the company he founded more than five years ago:

“Forming my own design studio has been the most rewarding project,” says Wolfe. “[And] it is incredibly rewarding to work for clients that produce products and services that I admire. To be a part of their success is truly gratifying.”

When asked to describe his experiences working with Visible Theory to achieve strategic business goals, long-time client Jean-Pierre Mastey, President of Baxter of California, explains:

“I am very satisfied; and working with Visible Theory for about five years now, they are one of the few firms that we continue to come back to, which I believe speaks volumes for them.”


About Visible Theory - Visible Theory is an award-winning, full-service design firm, founded in 2002. The company’s mission is to produce exemplary work and participate in the success of its clients. Located in Pasadena, California, the company’s core competencies include visual branding, web and interactive design, print and advertising media and product packaging. The talent of Visible Theory has been recognized internationally in the mainstream press as well as throughout the design community by organizations such Communication Arts; Rolling Stone Magazine; Yahoo! (Site of the Week); Adobe; I.D. Magazine; Rockport Books; AIGA; and numerous other publications and design leaders.

Graphic Design USA is a monthly business-to-business news and magazine for and about the professional design community as well as related creative and production professionals. In its 44th year, Graphic Design USA honors outstanding new work in all categories - print, packaging, point-of- purchase, internet, interactive and motion graphics - annually through the American Graphic Design Awards. For more information, visit www.gdusa.com.