Escaping the Price Trap

Minneapolis, MN – The Wilson Marketing Group, Inc. is pleased to announce the publication of the B2B White Paper - Escaping the Price Trap.

“Today, companies are under increasing pressure to provide a low-cost, affordable product and still make a profit. This strategy is ultimately doomed, because there will always be lower-cost producers in the global market with much lower overhead costs. Customers buy products and services based on their perception of value, not price. Manufacturers must compete in the marketplace by providing the best value to their customers.” – Ken Wilson, Founder and CEO of the Wilson Marketing Group.

Escaping the Price Trap looks at the six fundamental ways manufacturers can competitively differentiate their products and services to protect and enhance their bottom line – instead of being pulled into the downward vortex of price-cuts.

To request a free copy please email contact@wmgmn.com or call 763.476.2216.

Ken Wilson is a CMC® (Certified Management Consultant), trainer, writer, educator, and speaker with more than 30 years of experience in helping companies grow and prosper. Ken is an expert in B2B marketing planning and strategy development. He is president of the Wilson Marketing Group, Inc., and has also been a member of the adjunct faculty at the Graduate School of Business at the University of St. Thomas for over two decades, teaching courses in strategy, product management, and marketing. He has authored two books, Strategic Marketing Planning, and Product Marketing Management. Ken is available for interviews and comments on various business topics including business preparedness and planning for pandemics.

About the Wilson Marketing Group, Inc.
The Wilson Marketing Group, Inc. is a management consulting firm specializing in business-to-business planning and strategy. The Wilson Marketing Group works with management to formulate and implement strategies that yield sustainable results – results that produce profitable growth and manage risk. Based in Minneapolis, MN and founded in 1986, the Wilson Marketing Group, Inc. serves clients throughout the United States and Canada. For more information please visit wmg-mn.com; or email contact@wmg-mn.com or call 763.476.2216.