Natural skincare and beauty web site launches new line of healthy products

PEORIA, AZ – ( Prleap ) October 28 - 2007 NaturOli™ ( http://www.naturoli.com/ ) : “The result of natural selection.” That’s the tag line and philosophy behind a new, naturally focused line of skincare and beauty products ( http://www.naturoli.com/ ) . Unveiled September 1st, 2007, available exclusively online and at their Olive Park facility, Peoria-based NaturOli Beautiful, LLC produced an entire line of proprietary skincare and beauty products available to anyone searching for healthy alternatives to synthetically produced and chemically laden beauty products.

"We have developed 100% custom formulas," says company co-founder, Chris Sicurella. "We identified a growing need for a healthy alternative in the skincare and beauty market. It’s time for a change." The new company launched with an array of soaps, lotions and crèmes for today's health-conscious consumer. The ingredients range from hemp oil to Himalayan salt but emphasis is placed on three “key” olive derivatives. "The olive tree is a wondrous gift from Mother Nature. Its health benefits are amazing. Our ancestors knew it. The reality is you could eat most of our products," reflects Mr. Sicurella, adding joyfully, "though they wouldn't taste very good!"

The company takes ‘environmentally friendly’ to heart. "All our packaging is recyclable or biodegradable…” says company co-founder Donna Harris. "From our manufacturing processes to our production, all the way to your door, NaturOli Beautiful believes there is a better way to treat customers and a better way to do business. After all, it’s the only world we’ve got, so we better start taking better care of it."

Developed with an independent scientist, NaturOli ( http://www.naturoli.com/ ) looks to take a commanding share of the fast growing, environmentally aware, health-conscious marketplace. Says Mr. Sicurella, “Honesty and integrity are paramount. We fully disclose all of our ingredients. They contain no harmful chemicals. NaturOli™ takes ingredients used for thousands of years and re-introduces them to today’s 21st century consumer. I think we’ve forgotten that everything we really need is already here. You just need to know where to look.”

If you'd like more information about this company or our products, please call Chris at 1–877–OLI–TRUE or e-mail Chris at info@naturoli.com

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