PetPop.com Teams Up with Haute Dogs for World's Largest Pet Halloween Event

LOS ANGELES – October 27, 2007 – On Sunday, October 28th, more than 600 pets and their owners will descend on Long Beach's Livingston Park for the
7th annual Haute Dog Howl'oween Parade and Pet Adoption Fair. Currently
the world's LARGEST Halloween Pet Fair, this extravaganza will host events all
day long including a parade, an adoption fair, and a costume contest co-
sponsored by social networking site PetPop.com, the place where pets are
popular.

PetPop.com will be sponsoring the Grand Prize for Best Group Costume - a
one year supply of pet food.

"We are really excited about participating in this year's Halloween event,"
says PetPop.com founder Kalin Kassabov. "Since we are all about community
here at PetPop, we thought the Group Costume Contest would be perfect fit."

PetPop.com will also be sponsoring roaming photographers for the event,
charged with the task of catching all the action and snapping pics of people
and their pups. After the event, Howl'oween attendees can log on the site
and download their photos, for free of course!

Last year's celebration was attended by over 550 dogs and helped raise more
than $10,000 for the local non-profit Community Action Team (CAT) that
produces projects and events that benefit environmental, youth and animal
welfare.

"We expect to have an even larger turnout this year as the event has been
covered in national and international press," says Howl'oween organizer Justin
Rudd.

The Long Beach parade will begin at 2:30 on 2nd St. in Belmont Shore,
between Granada and Roycroft avenues. We hope to see you there!

About Petpop.com
Petpop.com is the online pet community designed by pet lovers, for pet
lovers, featuring a community where the focus is solely on the pet. Its free
and unique service is a place for all pets to mingle, exchange ideas, learn
from one another and play. With its friendly panel of pet experts, up-to-date
pet news, page customization and popular monthly contests, Petpop.com
prides itself on being the pet community that cares.

For media inquiries please call Jason Ellman at 323.937.1351, or visit us at
www.petpop.com.
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