BioInformant Launches Product Citation Tracking and Database Management for Research Product Companies

BioInformant launches Product Citation Tracking and Database Management as novel services to help research product companies capitalize on opportunities associated with referenced use of their products.

When researchers publish articles citing products sold by a particular company, that company receives free press, benefits from a reputable product endorsement, and builds brand credibility. Additionally, tracking company product citations keeps business leaders knowledgeable about the applications for which their products are being used and helps them maintain friendly relationships with leaders in the field that are using their products. Furthermore, sales representatives that follow up with scientists that have cited their company’s products in research publication have an opportunity to get feedback and new product development ideas, while at the same time, increasing the likelihood of future sales to that customer. For these reasons, tracking product citations is a critical, yet time-consuming, part of staying informed about one’s business.

To serve this industry need, BioInformant launched a Citation Tracking Service that automates the process of tracking company product citations. This novel service provides business leaders of research product companies with either real-time, daily, weekly or monthly email alerts that notify them when publications have referenced their company’s products. BioInformant also announced simultaneous launch of Product Citation Database Management, a service in which BioInformant creates a database of a company’s historical product citations and maintains it online as a resource for their web-based customers.

For more information on BioInformant’s Product Citation Tracking and Database Management, please visit: www.bioinformant.com.