EXCLUSIVE USE OF ORGANIC FOOD MORE THAN DOUBLED OVER THE LAST THREE YEARS, MOTHERS REPORT

AUSTIN, Texas (October 26, 2007) – The results of two online surveys conducted by Smart Foods Healthy Kids, reveal that mothers have more than doubled their organic loyalty in the last three years. In August of 2004, 3% of mothers reported "always" purchasing organic foods when they had a choice. In a survey completed earlier this month, the percentage of always-organic mothers rose to 8%.

"This is an important trend for our children," says Kelly Corbet, CEO of Smart Foods Healthy Kids. "Insecticides have been linked to neurological defects in kids; conventional foods have been shown to offer fewer nutrients and fewer antioxidants; and many pesticides (including organochlorines, creosote, chlordane, and DDT) are confirmed carcinogens and/or tumor promoters. When it comes to pesticides and kids, less is definitely best."

This movement among mothers—who spend an estimated 93% of the food dollars—will likely create benefits in both the short and long-term. Steven Hoffman, Interim Executive Director of The Organic Center, explains, "The Organic Center has released information showing that children who eat an organic diet can clear much of the pesticide residues from their bodies in just five days."

On the flip side of the spectrum, 40% of 2004 respondents "never" ate organic, while now, just 21% report "never" eating organic. These results underscore a strong and financially notable movement. According to the Nutrition Business Journal, total US sales of organic food in 2005 was $13.8 billion, up from $11.9 billion in 2004.

Further findings from the October, 2007 survey include:

• 26% responded that someone in their household has a food allergy or food "issue."

• When asked if they ate genetically modified food, 43% reported avoiding GM foods when possible.

• 69% of respondents were not aware of the fact that conventional produce can be legally irrigated with sewage sludge.

"These stats highlight what I see more and more: moms are making the connection between chemicals and their kids' health, and they want to do what's best for their kids," said Corbet.

For more information
Contact: Kelly Corbet, MPP
Phone: (512) 732-2631
Email: kelly@smartfoodshealthykids.com
Website: www.smartfoodshealthykids.com


About Smart Foods Healthy Kids (www.smartfoodshealthykids.com)
Smart Foods Healthy Kids is an online resource for parents trying to create healthier families. devoted to helping moms create healthier families through “edutaining” online classes, delicious, kid-tested recipes, and instructive articles…and LOTS of fruits and vegetables! Our goal is to improve the diets—and therefore health—of children. As many as possible, as quickly as possible: there’s no time to lose.

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