Growing Room Announces Availability of ‘Room to Grow’ 4-in-1 Play Yard; A Portable and Inflatable Option for On-the-Go Parents

Key Largo, Fla. – Oct. 26, 2007 – Growing Room, Inc today announced the availability of its Room to Grow 4-in-1 inflatable play yard through its Web site www.growingroominc.com. The Room to Grow 4 in 1 is a specially designed inflatable play yard alternative for 0-18 month-old infants with built-in safety features capable of supporting up to 100 lbs. It also transforms from play yard to resting space, changing area or wading pool and takes less than three minutes to inflate.

The Room to Grow 4-in-1 play yard (26’’ tall, 44’’ diameter, weighing 18 pounds) is made of tough, heavy gauge PVC and inflates in just a few minutes with the included foot pump. Its specially designed, four-inch thick floor cushion with added safety features, comes with a fitted sheet and fits snugly in the bottom of the play yard, giving the baby a comfortable place to sleep and play. Its screened windows provide ventilation and a clear viewing for the baby and caregiver.

“The cozy shape of the Room to Grow play yard provides a safe place for children to practice new motor skills to their little heart's content,” said Sandra Bleser, president of Growing Room and inventor of the Room to Grow play yard. “With no hard corners to worry about and durable construction, the Room to Grow play yard lets children explore and develop while giving parents peace of mind knowing their children are having fun and feel secure.”

When not used as a resting space or play area for the baby, the Room to Grow play yard can be inverted and used for a changing surface. The attached handles make the switch easy.

Parents can also take the Room to Grow play yard outside, remove the mattress and fill the bottom with a small amount of water, allowing their baby to splash and play.

Each Room to Grow 4-in-1 play yard includes:
• Room to Grow play yard
• Removable floor cushion
• 100 percent cotton fitted cushion cover
• Shoulder bag
• Foot pump

Bleser introduced the Room to Grow 4-in-1 play yard to the juvenile product industry earlier this year by exhibiting at both the ABC Kids Show and the Juvenile Product manufacturers Association Expo (JPMA). The Room to Grow 4-in-1 play yard was selected as a finalist for the JPMA Innovation Awards and was recently featured in Kids Today magazine.

The manufacturer’s suggested retail price for the Room to Grow 4-in-1 play yard is $124.95(US) and is available through www.growingroominc.com and a few specialty stores namely; Baby Love, Baby World, Edenhouse Resort, Kabbage Patch Baby Shop and Petit Tresor on Robertson Blvd. in West Hollywood.

Growing Room Inc is seeking to expand distribution of the Room to Grow inflatable play yard. For distribution opportunities, contact Sandra Bleser at 305.853.3111 or info@growingroominc.com.

About Growing Room
Established in 2005, the Florida Keys based company, Growing Room offers the innovative Room to Grow 4-in-1 inflatable play yard. With no assemble required or sharp edges to cover, the Room to Grow play yard is a softer, safer alternative for developing infants. The Room to Grow 4-in-1 play yard can also be used as a resting space, changing area and wading pool and is available in sand beige, sea foam green and sunlight yellow. www.growingroominc.com.

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Growing Room Inc Media Contacts
Chip Smith, SOAR Communications, 801.523.3730, 801.597.7515 (cell), csmith@soarcomm.com or
Maura Lansford, SOAR Communications, 801.523.3730, 817.929.8123 (cell), mlansford@soarcomm.com