Barc Announces Retail Agreement with STUDIO at Fred Segal

New York, NY – October 25, 2007 – Barc, the leader in the $1.8 billion African-American and Hispanic men’s grooming category, today announced a retail agreement with STUDIO at Fred Segal in Santa Monica, California. Under the terms of the agreement, Barc’s Cutting Up shaving cream and Bump Down razor bump relief products designed for African-American and Hispanic men will be available to STUDIO at Fred Segal shoppers starting November 15, 2007.

“Barc offers the best skin care product line for men with medium to dark skin tones and we’re excited to announce that STUDIO at Fred Segal will be offering Barc products to our clients,” said Dann Murphy, Managing Director, STUDIO at Fred Segal.

“Today’s distribution agreement with STUDIO at Fred Segal represents the great demand for the Barc line as well as the high-quality level of our skin care products,” said Christopher Hayes, CEO, Barc.

Cutting Up is an enriched shave cream that softens the hair to ensure a smooth shave. This thick shave cream is formulated with beard softener to help reduce shave bumps, boswellia serrata gum to prevent irritation and soothe the skin, and glycerin to hydrate and nourish the skin. Cutting Up is designed to work with Barc’s Bump Down razor bump relief.

Barc's Bump Down razor bump relief reduces irritation and ingrown hairs due to shaving, preventing new bumps from occurring while healing old ones. Formulated with glycolic acid to exfoliate, Bump Down is also enriched with chamomile extract and glycerin to calm your skin while leaving it moisturized.

About Barc
Barc offers the first complete skin care line specially designed to address the specific skin care needs of African-American and Hispanic men. Barc is recognized worldwide for its breakthrough products designed for this powerful market segment, including its razor bump relief skin product, Bump Down, as well as its recently released shaving cream, Cutting Up. Barc is headquartered in New York City at 48 West 21st Street, Suite 906. For more information, please call 212.414.4944 or visit getbarc.com.

About STUDIO at Fred Segal

STUDIO at Fred Segal Santa Monica has become the ultimate destination in Los Angeles for the style-savvy, cosmetically-obsessed and luxury-minded. As the premier beauty retailer at Fred Segal, STUDIO’s constantly edited and painstakingly resourced collections of unique personal and home fragrance, state-of-the-art skincare and treatment, results-oriented hair care, and the finest makeup brands have long made it a checkpoint for those in the beauty know and customers alike.