Even more Super

In an effort to enhance communication and create a forum for franchisee representation and negotiation, SuperCoups franchisees have formed the SuperCoups Franchise Owners Association (SCFOA) as a chapter of the American Association of Franchisees and Dealers (AAFD). The goal of SCFOA is to empower, educate, and passionately represent the franchisees of SuperCoups.

A former member of the SuperCoups Advisory Board, Jim McCann, who has been a franchisee (SuperCoups of Mercer County) of SuperCoups for 12 years, reflected on the transition. McCann noted, “The advisory council fostered communications between the management team of SuperCoups and the franchisees. Recently the parent company was undergoing an ownership change and the franchisees felt it was important to form an association to make sure there was a forum to communicate among ourselves and directly with the parent company while providing the Advisory Board with added support.”

Ron Benedetti, one of the first franchisees of SuperCoups, who is excited about the SCOFA as well as joining the AAFD, states, “The AAFD offered an efficient vehicle and expert direction and assistance in helping us create the SCFOA quickly and affordably.”

AAFD Chairman, Robert Purvin stated, "Forming a franchisee association as an AAFD chapter can help small franchisee associations achieve the same economies of scale that larger groups enjoy The AAFD chapter program takes the mystery and complications out of staring an owners association. Member franchisee associations can take advantage of an effective process to create an association and a strong voice. This new entity helps advocate for franchisee fairness once the association is up and running.”

About SuperCoups
SuperCoups, a wholly owned subsidiary of Valassis, is a co-op direct mail franchise. Since 1982, SuperCoups direct marketing solutions have delivered local coupons with super savings to consumers, helping small businesses grow while maximizing returns on their advertising investment. For more information about SuperCoups or its franchisees visit www.supercoups.com

About the AAFD
The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. Formed in 1992, the AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation the AAFD has grown to represent more than 50,000 franchised businesses throughout the United States. The AAFD currently has members in all 50 states and represents more than 100 different franchise systems.

The AAFD's Fair Franchising Standards, Fair Franchising Seal, Trademark Chapters, and emphasis on Marketplace Solutions led to the Association's recognition as a growing force in franchising. The AAFD Purchasing Co-op and e-Commerce Marketplace add a new dimension to the value of AAFD membership. The AAFD’s Branded Partner Program provides a broad range of member services designed to help franchisees build market power, create legislative support of interest to franchisees, provide legal and financial support, and provide a wide range of general member benefits.

For more information about the AAFD, please call toll free - 800-733-9858 or visit www.AAFD.org