IPEX TV™ announces key European partners at MIPTV

Cannes, France, April 18th, 2007 – IPEXCO INC., operator of the leading B2B E-commerce marketplace dedicated to multiplatform video programmes, announces today at a press conference in Cannes, France, a strategic investment by Joseph Haddad Holdings S.A. (J2H) in Alternative Media Initiative Inc. (AMI), the parent company behind IPEX TV™ the multiplatform video content search tool for film TV and digital media professionals.

IPEX TV™ is a new search and lead generation tool dedicated to the business of film, TV, and digital media. Set to be the world’s premiere online tool focused on business search for multiplatform video-based content, IPEX TV™ launches its new service just in time for the MIPTV market which opens on April 16, 2007 in Cannes, France.

“I believe IPEX TV’s focus on ‘media-rich sales and marketing tools’ such as web-based video trailers and sell sheets, will inevitably widen the sales funnel, closing the gap between buyer and seller, causing buyers to react more quickly to content opportunities —, not only those buyers attending traditional markets like MIPTV, but even those from emerging markets such as mobile devices, VOD… by virtue of an increased access to supply, the demand should increase, which is good news for those who control content libraries …” says Marc Tessier, President of J2H and AMI board member.

“We are very pleased to be able to attract such senior European players as Marc Tessier and Joseph Haddad into the IPEX TV team…the fast changing business of media sales and distribution requires that we work with the best in the business, and this is who is joining us today…’’ states Paul Allard, CEO of Alternative Media Initiative which operates the holding IPEXCO.

About Marc Tessier
Mr. Tessier is a well known personality in the French and European audiovisual industry. Amongst other mandates, he was General Manager – from 1983-to 1987- of the Havas Group. During his mandate, he participated in the launch of Canal+ for which he was Managing Director. From 1987 to 1989, he served as General Manager of Société pour l'Etude et l'Exploitation des Télévisions par Satellite (Seests). He then was nominated as President and General Manager of Canal+ International and launched Canal+ TVCF (Belgium) ; Première (Germany) ; Canal+ España ; Canal Horizons (Africa) (1989-93). In 1993 he puts in place Canal+ digital’s project in France and in Europe. From 1995 to 1999 he becomes general Manager of le Centre National de la Cinématographie and is president of l'Institut de l'Audiovisuel et des Télécommunications in Europe between 1998 and 2000. In 1999 he is chosen as President of France-Télévisions that regroups France 5, France 2 and France 3, role that he will hold until June 2005. After that, he is nominated as President of la Commission d'aide sélective à la distribution des films du Centre national de la cinématographie (CNC).
He is today General Manager of Medias services unit of Netgem and President of J2H SA.

About IPEX TV™
IPEX TV™ is a unique B2B E-commerce marketplace dedicated exclusively to buyers and sellers of multiplatform video programmes. IPEX TV™ serves traditional film, television and home video/DVD markets, as well as the fast growing VOD, internet video and mobile phone markets segments.
IPEX TV™ is operated by IPEXCO, a division of Alternative Media Initiative, a privately held company based in Montreal Canada with offices in Paris and Geneva.