Publishing Veteran Launches 50+Digital LLC, Targeting Information Needs of Baby Boomer Market

February 21, 2007—Evanston, Illinois—The former editor and publisher of a lifestyle magazine serving the information needs of Baby Boomers today announced the launch of an interactive publishing company targeting the information needs of the 50+ market.

50+Digital LLC is a multimedia publishing company dedicated to serving the information needs of the Baby Boom generation as it enters a time of lifestage transition. The company is led by Mark J. Miller, founding editorial director and publisher of Satisfaction, a lifestyle magazine targeting affluent 50-plus readers that was published by Chicago-based Tribune Company through 2006. Miller conceived, launched and edited Satisfaction.

50+Digital’s mission is to provide “Media for life’s next chapter.” The company will develop, launch and operate advertising-supported consumer and business-to-business media properties for interactive and print media. 50+Digital also will provide consulting services to other media organizations focused on the Boomer market. The company’s first venture is a blog covering business trends in the 50+ market, including marketing, media, financial services, real estate, health care, lifestyle and demographic trends. The site can be found at www.50plusdigital.com/blog

In the consumer publishing arena, 50+Digital will launch websites offering advice, news and resources in such areas as careers, travel, real estate and homes, personal finance and fitness/health. The company’s first consumer-focused website is under development, and will launch in the spring of 2007.

“Throughout their lives, the Boomer generation has been the most important demographic audience on the U.S. economic landscape, due to its sheer size,” said Miller. “Now the Boomer generation is moving into its 50s and 60s. That makes the 50+ market the most important growth market in the U.S. in terms of size—and the one with the most attractive demographics,” he added. Baby Boomers account for 36 percent of the adult population of the United States, but 75 percent of wealth, 55 percent of financial assets and 50 percent of discretionary spending. Boomers' average personal expenditures are 45 percent higher than 18-to-30 year olds. They are seeking meaning and fulfillment in work—80 percent plan to continue working in some form during their "retirement" years. And many are considering starting their own businesses or striking out in new career directions. Boomers have a


major impact on the markets for luxury travel, real estate, financial services, health and fitness.

Miller has a 25-year track record of achievement in print and interactive media. He is the former editor of Crain's Chicago Business, the nation's most respected regional business weekly, and a former Sunday editor of the Chicago Sun-Times. He has worked on interactive ventures at the Tribune Company and at Arthur Andersen. He also has served as a broadcast contributor to numerous Chicago-area radio and television stations.

50+Digital’s website is online at www.50plusdigital.com

The company’s blog can be found at www.50plusdigital.com/blog

To contact the company, please visit www.50plusdigital.com or send e-mail to info@50plusdigital.com