Strategy Software and Bennion Group Announce Partnership

October 27, 2006 – Mill Creek, WA — Strategy Software, Inc., an industry leader in developing software and services for managing competitor information, today announced that the company has signed a strategic partnership agreement with the Bennion Group.

Under the terms of the agreement, Strategy Software has joined efforts with the Bennion Group for their complimentary services, which will be integrated into Strategy Software’s Competitive Intelligence Management System (CIMS), also know as the STRATEGY!™ Enterprise Suite. This significant enhancement to the functionality of Strategy Software’s CIMS provides general information collection, database population support, and database administration on the peripheral, enabling the Competitive Intelligence (CI) Manager the needed bandwidth to control and manage the CI process in its entirety.

Setting up a CI department and sustaining the process successfully requires more than just a solid software foundation. It involves simultaneous organization on multiple levels, assistance with data analysis, and the knowledge to make a measurable contribution to the organization’s competitiveness and bottom line. This is why services and consulting are an integral part of the CI solution. The Bennion Group’s consulting services and Strategy Software’s CIMS collaborate seamlessly, thus helping to streamline the CI process for CI managers.

The Bennion Group is constituted of four companies that span the globe and specialize in business process needs. Headquartered in Atlanta, GA, the Bennion Group provides research, training, and consulting with competitive intelligence know-how, helping their clients make the most of their marketplace information. In particular, Bennion-Robertson, the process consulting and training arm of the Bennion Group, helps clients adopt strategic planning and intelligence collection methods that fit their culture and suit their specific needs, making them a key counterpart to the efforts set forth by Strategy Software.

“We are extremely pleased to have the Bennion Group as our key partner for this opportunity,” said George Durtler, founder and chief executive officer of Strategy Software. “This partnership is an impressive move forward for both Strategy Software and the Bennion Group. I believe that our relationship will yield many exciting new innovations, allowing us to improve our customer’s success with our products, as well as their roles as competitive intelligence managers.” Combining Strategy Software’s expertise in CIMS and the Bennion Group’s experience in CI related range of services promises to give corporate clients a much more complete line of what’s needed for a successful CI process.

“This alliance gives our clients a real competitive advantage,” said Kent Potter, Managing Director of the Bennion Group. “Strategy Software’s CIMS gives CI professionals tremendous power. Bennion’s integrative services help CI professionals apply that power to harvest and use competitive intelligence with maximum market impact.”


About the Bennion Group
The Bennion Group is a strategy consulting firm with deep intelligence expertise. Bennion Group’s clients outperform their competition by using intelligence, strategy, and early-warning tools that anticipate, create, and exploit market opportunities. The Bennion Group consists of consultants and researchers spread across four continents, with a combined experience of over 200 years in intelligence, strategy, training, and facilitation. Bennion transfers these accumulated skills to clients to help them make the choices and changes necessitated by the market. For more information about the Bennion Group, call (770) 210-5496, or visit www.benniongroup.com.


About Strategy Software Inc
Strategy Software is a global leader in competitive information management, with 10 years experience, and delivering solutions and services to over four hundred customers. Strategy Software offers a comprehensive suite of Competitive Information management tools to help companies easily organize information about their unique competitive environment then quickly produce up-to-date, useful reports to help increase sales, improve marketing, close more deals, and succeed in whatever specific goals the organization is trying to meet. For more information about Strategy Software, contact the company at Strategy Software, Inc. call (425) 357-6466 or visit www.StrategySoftware.com



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Strategy Software
16000 Bothell-Everett Hwy, Suite 160
Mill Creek, WA 98102
Media Contact: Mari Strom
Marketing Communications Manager
mstrom@strategy.cc