Keith Richmond, CFO of San Diego software company, GreenRope, named Most Admired CFO finalist for the second consecutive year

San Diego, CA – March 18, 2015 – Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist for the second year in a row for the the San Diego Business Journal's, Most Admired CFO Awards.

This year the San Diego Business Journal hosts its ninth annual award ceremony, honoring San Diego's most admired CFO's, including GreenRope's, Keith Richmond. As a crucial member of the GreenRope team, Keith has demonstrated his financial expertise in the fast-growing company since 2012. Keith's strategic commitment to GreenRope has greatly contributed to the company's growth in the past twelve months. He also played a major role in getting GreenRope the 247th place on Inc.'s 500 Fastest Growing Private Companies.

"Keith is one of a kind. He has a vision for GreenRope," says Director of Marketing, Alessandra Ceresa. "He is not only a great leader, but also a team player. The direction and growth of GreenRope is largely a result of Keith's passion. Yes, he is a numbers guy, but without his energy and passion, I can guarantee that we would not be seeing the record results that we have achieved."

Keith's previous positions as Director of Finance and Business Operations Manager, allowed him to take on a leadership role in developing and implementing core business strategies at GreenRope. His consistent attention to performance and commitment to the growth of the GreenRope team, as a whole, demonstrates that he is more than just a CFO, but an admired CFO.

"I am honored and privileged to be selected in a group of such talented CFO's in San Diego," says Keith. "GreenRope's growth over the past year is a result of a dedicated team that I am just lucky to be a part of."

This year the awards will be held at Paradise Point Resort & Spa. The address is 1404 Vacation Road, San Diego 92109.

About GreenRope
Lars Helgeson, who saw the need to make running a small to mid-sized business easier and more efficient, founded GreenRope. GreenRope's mission is to resolve the challenges of managing business operations by providing cloud-based integrated software that is effective, affordable, and user friendly. GreenRope streamlines key operations, including e-commerce and accounting, CRM, email marketing, mobile marketing, calendaring, websites, social media and more, into one easy-to-use platform. By using GreenRope, companies can reduce their marketing and CRM software expenses by an estimated 80%. GreenRope's affordable pricing plans start as low as $149/month. Visit www.greenrope.com for more information.