Blue Man Productions Launches Daring New Brand Campaign in Partnership with Oberland

January 22, 2015 - New York, NY — As BLUE MAN GROUP approaches our 25th year of on-going creativity and worldwide performances, we felt inspired to revisit our DNA and the mission at the core of our creation. The message and meaning behind the universally loved Blue Man character inspired a new brand campaign launching this week: Dare To Live In Full Color.

The campaign was designed in collaboration with OBERLAND, the brand consultancy founded by Bill Oberlander in 2014 with the mission of bringing Madison Avenue talent to purpose-driven organizations and businesses.

"We are so proud to have a marketing message that reflects what we are all about and have been about since the beginning – Dare To Live In Full Color. We created the Blue Man to embody and explore what it means to be fully human, to live in full spectrum, which is to explore your creativity, remain curious and playful, AND to feel like you belong to a community," BLUE MAN GROUP Co-Founder Phil Stanton said.

"At Blue Man Group, we have always believed that there are particular cravings and needs hardwired into all of our DNA. If you are a member of the human race, chances are you desire
to be a part of a tribe, to express your creativity and most importantly, you seek out experiences which make you feel fully alive. Over time, life seems to temper that desire, we often suppress it. The Blue Man Group performance was created and is continually re-created with that basic human need in mind. Ideally, we can have a collective euphoric experience together," added Co-Founder of Blue Man Group Chris Wink.

Dare To Live In Full Color campaign headlines include provocative statements like "Avoid Beige," "Safe is Too Dangerous," and "Erase the Rat Race."

"'Dare To Live In Full Color' is a mission to inspire people inside and outside the theatre to reconnect with their inner-sophisticated child-self, to remember a time when they felt invincibly creative, happy and fearless," Bill Oberlander said.

In support of our collaboration with OBERLAND, BLUE MAN PRODUCTIONS CMO Pam Harris said, "As an entertainment company with a larger mission, we were immediately drawn to the fact that OBERLAND understood the balance we were looking for. Selling tickets to the show is vital, of course, but inspiring others to live in full color is equally important to us. This campaign truly expresses the Blue Man Group message."

Since the original Off-Broadway production of BLUE MAN GROUP opened, the company has continued to evolve and grow into a multinational, multimedia entertainment company with theatrical and digital media operations across three continents. On a nearly nightly basis, BLUE MAN GROUP performances can be seen in five US cities, in Germany, on tour in North America, and onboard Norwegian Epic. As Grammy-nominated recording artists, the group has released five albums, contributed to numerous film scores, developed original TV content, and performed with notable orchestras and philharmonics around the country. Over 25 million people have seen a BLUE MAN GROUP performance since its inception.

The New York Times heralds the show as "One of the most delightful performances pieces ever staged." E! Entertainment News exclaims, "Blue Man Group is what every live performance aspires to be."
In addition to BLUE MAN GROUP, OBERLAND works with other purpose-driven organizations like The Corporation for Supportive Housing, the National Marine Sanctuary Foundation, Endeavor Global, Cancer+Careers, and the Robin Hood Foundation, among others.

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