Mohawk Flooring Encourages Facebook Fans to Go Soft

BURLINGTON, Mass., July 13, 2012 – When it comes to carpeting, home owners must typically choose between soft or stain-resistant fibers, but Mohawk Flooring is looking to change that with its new SmartStrand Silk. To promote the easy-to-clean, luxuriously soft carpet, Mohawk Flooring is holding a contest on Facebook, challenging fans to share their favorite soft "something" for a chance to win a 6-by-9-foot bound sample of their new plush product.

Running until Mohawk's The World's Most Luxuriously Soft Carpet Sale ends on Aug. 6, the contest bearing the same name will select the carpet winner at random from eligible entrants who uploaded a photo of their favorite soft belonging at www.facebook.com/mohawkflooring. Meanwhile, the brand's sale is currently offering no interest on purchases of SmartStrand Silk carpets at participating Mohawk carpet dealers, provided that full payment is complete within 18 months.

"Mohawk has very engaged Facebook fans, and most of the contest entries so far have been photos of dogs and cats, so they appear to be big pet lovers too," said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston flooring store. "That makes a lot of sense though, because SmartStrand Silk carpets aren't just soft and luxurious; they're easy to clean and maintain regardless of the mess your four-legged friend might make."

Unlike other carpets that have chemical protectants applied topically at the end of the manufacturing process, SmartStrand Silk products have lifetime stain and soil protection built into their fibers. While most homes will never see animals bigger than a dog or cat, SmartStrand carpeting has been tested in the rhino, camel and elephant enclosures at the Dallas Zoo. After the product took three weeks of punishment from the huge animals, a basic hot-water cleaning was able to bring back SmartStrand's original look and feel.

Of course, most buyers will be more concerned about comfort and style when choosing a carpet, and Mohawk wants to make it easier for customers to experience SmartStrand Silk firsthand. For a limited time, interested shoppers can order free SmartStrand Silk samples by visiting www.mohawkflooring.com/getsilk/silk-samples.aspx and filling out an order form.

Though it would be hard to tell when feeling a sample, SmartStrand Silk carpet is manufactured with renewably sourced materials. Thirty-seven percent of SmartStrand fiber is derived from corn, saving the energy equivalent of one gallon of gasoline for every seven square yards of 40-oz. SmartStrand Silk when compared to production of an equal amount of nylon carpet.

"It's one thing to be able to enjoy a really comfortable carpet, but it's another thing to be able to enjoy that carpet guilt-free," Greenberg added. "Buyers can take comfort in knowing that SmartStrand Silk uses less of our valuable energy resources to produce, and it doesn't require harsh chemicals during cleanings."

About A.J. Rose Carpets & Flooring:
Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at www.ajrosecarpets.com. They can also be liked on Facebook at www.facebook.com/AJRoseCarpeting or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.