Key online and mobile marketing executives gather at the upcoming financial services marketing conference Net.Finance 2010 in May.

Chicago, April 13, 2010: Online Banking and Mobile Banking platforms and capabilities need to continue to be agile, seamless, and optimized to address the consumers' needs to be connected, mobile, and engaged. Bank marketing and eCommerce executives are decisively upping the game in customer acquisition, customer loyalty, multi-channel experience, and engagement through improved digital marketing strategies and optimized interactive channels.

Net.Finance 2010 brings together key online and mobile and bank marketing representatives from Bank of America, Citi, Nationwide, Lending Club, E*Trade, TIAA-CREF, Addison Avenue Federal Credit Union, Yahoo!Finance, 1st Mariner Bank, Prudential, Prosper, Charles Schwab, Scotiabank, HSBC, Discover, and a cross-section of different financial institutions in North America to share best practices and innovative strategies in online marketing, mobile banking, mobile payments, customer experience management, use of social media, lead generation, site optimization, and online personal financial management.

2010 marks a new approach for Net.Finance providing conference attendees with even more cutting-edge, tactical content, all packed in 2 days. While researching topics for the 2010 conference program, Net.Finance found that bank marketing and eCommerce executives are focused on growth and recovery, following the economic and financial downturn in 2009. Leanne Arcinue, Divisional Director of Worldwide Business Research, the organization that produces Net.Finance, shares, "While the industry was hit hard last year, the focus on delivering the best products and services to the customer didn't necessarily take a back seat. In fact new ideas and innovative strategies came out of many marketing and eCommerce teams, committed to delivering a better experience across the online and mobile banking channels. We want to share those success stories at Net.Finance and highlight the trends and real opportunities in digital marketing, mobile banking, social media, and customer empowerment."

Net.Finance 2010 will be held on May 11-12 at the Mid-America Club in Chicago IL. Net.Finance is a conference run by Worldwide Business Research focused on improving the online and mobile channel performance to deliver a differentiated customer experience.

For more about the Net.Finance conference visit http://www.wbresearch.com/netfinanceusa