Hammock Inc. Becomes the Social Media Sponsor and Partner of the Society of National Association Publications

Nashville, TN – April 16, 2009 - The custom media and social media marketing company Hammock Inc.(www.hammock.com) has entered into an agreement to become the official social media sponsor of the Society of National Association Publications (www.snaponline.org) and its annual Association Media & Publishing conference to be held this year, June 3-4, 2009 in Washington, D.C., at the Capital Hilton.

To generate interest in the event and provide a place online for attendees to set up user profiles, discuss the agenda, interact with speakers and network, Hammock has created a pre-event online conference community (www.snap09.com) for SNAP. The site, which launched this month, is managed and hosted by members of Hammock's social media team.

Hammock will also create a special online event site that will provide real-time coverage of SNAP's Association Media & Publishing conference in June. During the event, Hammock will utilize online social media and conversational media tools including YouTube, Flickr and Twitter to encourage the participation in event sessions and activities by attendees, speakers, exhibitors and members who can't be there. Attendees, SNAP staff and Hammock will provide videos, photos, slide-presentations and other content to the site.

In 2008, the Custom Publishing Council awarded Hammock with a Gold Pearl Award for the Best Use of Alternative Media and Multimedia Technology category for its event work on the National Small Business Summit Web site. The site connected and gathered small business owners online, building a community of small business owners to share their Summit experiences.

About Hammock
Hammock is a custom media and social media marketing firm based in Nashville, Tenn., Hammock creates and publishes magazines, video and a wide array of online media including social media around member passions, to help organizations and associations build stronger relationships with customers, members and employees.

About SNAP
SNAP is the one non-profit, professional society serving the needs of association publishers and communications professionals. Areas of expertise include: fostering effective relationships among publishers, communications professionals, and industry providers; developing and maintaining high editorial and advertising standards through Excel Awards and Publications Review Program; providing members with the latest industry movements through bi-annual meetings, Lunch & Learn Seminars, the SNAP listserve, and Association Publishing, their bimonthly magazine; and, connecting professionals with career opportunities in association publishing through their Career Center.