Jostens helps celebrate authentic traditions in the Walt Disney Pictures movie "High School Musical 3: Senior Year"

MINNEAPOLIS, October 15, 2008 – Jostens today announced the JOSTENS® ROCK THE SCHOOL HIGH SCHOOL MUSICAL 3: SENIOR YEAR CONTEST at Jostens.com to coincide with the opening of "High School Musical 3: Senior Year," in theaters Oct. 24. The contest will be open to students 13 and over. Students will be invited to submit their stories and ideas that best reflect the essence of Senior Year for a chance to win customized high school products featured in the film, created by Jostens for the film's characters. Contest details are available at www.jostens.com.

America's favorite high school seniors from "High School Musical 3: Senior Year" celebrate their final year of high school in authentic style as a result of the relationship between the movie and school tradition expert, Jostens. Many "High School Musical 3: Senior Year" characters sport custom-designed high school class rings created specifically for the film at Jostens' Denton, Texas, jewelry facility. The characters receive their East High diplomas in Wildcat red graduation regalia, all courtesy of Jostens. HSM3 students also celebrate and share their most memorable high school stories on the big screen with the help of East High yearbooks designed and produced at Jostens' Topeka, Kansas, yearbook facility.

"Our mission is to help schools achieve their mission, and that includes promoting the importance of graduation, building great school communities, and capturing once-in-a-lifetime high school moments so they can be celebrated and shared for a lifetime," said Kim Noonan, vice president, Marketing, Jostens. "We were thrilled to work with the producers of HSM3 and honored to have this opportunity to continue reinforcing the timeless significance of high school traditions."

The Jostens' team delivered one-of-a-kind products customized to meet the specifications required to create an authentic high school setting for the movie. Jostens' jewelry design experts created custom ring side panels on more than 100 rings provided to the film, showcasing the authentic East High Wildcat mascot, colors and basketball team's State Championship. Each ring was personalized with the name of the character, school and mascot.

"High School Musical 3: Senior Year' is all about celebrating high school and the stories that surround senior year," said Noonan. "Senior year is an important milestone for young adults and their families and helping Walt Disney Pictures bring the traditions to life on screen in an authentic manner really reinforces the importance of celebrating high school achievement."

Jostens' Graduation Regalia team at the Laurens, South Carolina, facility met the fabric specifications of filmmakers in order to achieve the best color and sound reproduction for the film and also created custom stoles to facilitate a special scene. Custom East High diplomas were created by Jostens in Shelbyville, Tennessee. Representatives from Jostens helped create an authentic East High yearbook staff room using Jostens' yearbook tools and materials along with other marketing materials to help decorate the rest of the school.

About the Movie
Disney's "High School Musical" phenomenon leaps onto the big screen in HIGH SCHOOL MUSICAL 3: SENIOR YEAR, in which America's favorite high school students (ZAC EFRON, VANESSA HUDGENS, ASHLEY TISDALE, LUCAS GRABEEL, CORBIN BLEU and MONIQUE COLEMAN) hit senior year. Amidst a basketball championship, prom and a big spring musical featuring all of the Wildcats, Troy and Gabriella vow to make every moment last as their lifelong college dreams put the future of their relationship in question. A crew of sophomore Wildcats (MATT PROKOP, JUSTIN MARTIN, JEMMA MCKENZIE-BROWN) joins in the fun as the film's incredible new music and exciting dance numbers take maximum advantage of the big screen. Directed by Kenny Ortega from a screenplay written by Peter Barsocchini, the film opens in theaters Oct. 24.

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people inspire achievement and celebrate memories. The company's products include school yearbooks and memory books, OurHubbub™ brand MemoryBooks, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a leading marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.
News Release

Contact information:
3601 Minnesota Drive
Suite 400
Jostens Minneapolis, Minnesota 55435
Rich Stoebe 952.830.3250
richard.stoebe@jostens.com

Walt Disney Studios Motion Pictures
Jasmine Madatian, 818-560-5610