NEW MAUI HT — PERFECT MAUI JIM SUN PROTECTION FOR VARIABLE AND LOW LIGHT CONDITIONS

LAHAINA, Maui, July 11 – Starting with its latest, 2008½ styles – including the Hanalei, Canoes, Hapuna and Banyans – Maui Jim will offer a new, fourth, color option for those seeking heightened levels of vibrant light: new Maui HT lenses.

With 25 percent visible light transmission and 75 percent absorption, Maui Jim's new High Transmission lenses – a mellow amber shade – are perfect for early morning and late afternoon activities, for overcast or foggy days – or when the light conditions are extremely changeable. The Maui HT color option provides greater visibility even as it boosts color, contrast and depth of field.

Crafted with the company's proprietary PolarizedPlus2 technology and highly desirable, 8-base frame design, these new Maui HT versions are crafted of ultra lightweight Maui Evolution lens material for all-day comfort and sun protection. This technologically advanced lens material is a fusion of the best qualities of the company's SuperThin glass and polycarbonate lenses and offer unsurpassed optical quality, color enhancement, scratch- and impact-resistance.

"Our customers are an active group and increasingly require all-day sun protection appropriate for varying degrees of sunlight intensity," says Chris Abbruzzese, the company's Vice President of Marketing. "We can now offer Maui Jim fans an alternative to sunglasses made for brighter, more intense, light. The Maui HT tint enhances clarity and depth perception in variable and low light situations – and delivers that sought after Maui Jim vibe."

Maui HT lenses meet all traffic signal recognition requirements, and will be available in prescription in Maui Evolution lenses later this year.

ABOUT MAUI JIM SUNGLASSES
Maui Jim began as a small company selling sunglasses on Maui, Hawaii, back in the early 1980s. Today, Maui Jim is the fastest-growing polarized sunglass maker in the world.