New Partnership between LavalifePRIME and 50Plus.com Gives Single Canadian Boomers a Better Social Dating Experience

Toronto, Ontario. March 20, 2008 - LavalifePRIME and 50Plus.com announced today an exclusive partnership to serve single Boomers across Canada. Through the partnership, lavalifePRIME, a social dating site exclusively for singles ages 45+, will offer 50Plus.com members immediate access to lavalifePRIME’s database and social networking resources at http://50plus.lavalifeprime.com.

Canadian Boomers will now have a greater opportunity to explore relationships and friendships with singles across the nation, seek out travel companions, as well as find activity partners with the same interests. The site is designed exclusively with socially active 45+ singles in mind, and offers a mix of online dating and social networking that allows members to have a customized experience that reflects their life stages, interests and attitudes. The site also includes forums on a wide variety of topics where members can discuss anything from healthy lifestyles to the meaning of life.

Boomers registered with 50Plus.com will be able to view lavalifePRIME members’ complete profiles and use its instant chat and social networking features. Registration is free!

“This partnership has the ability to connect Canadian Boomers like never before,” said Marina Glogovac, Lavalife’s Chief Executive Officer. “Boomers are the fastest growing segment of the population, and by partnering with Moses Znaimer and 50Plus.com, we hope to connect more single Boomers across Canada and provide the best possible social dating experience.”

"Boomers, or ‘Zoomers’, as I now refer to them, are extremely internet savvy. Over 7,000,000 Canadian Zoomers are online. They are also a socially and sexually active group. Many Zoomers have already experienced an array of relationships and are still looking to stay social and meet interesting people who are in the same life stage as they are," said Moses Znaimer.

LavalifePRIME and 50Plus.com represent the best opportunity for Canadian Boomers to interact socially, discover local events and connect with people who share the same interests and are at the same place in life as they are. For more information, visit http://50plus.lavalifeprime.com.

About lavalifePRIME
lavalifePRIME is one of the world’s first personals and social networking websites designed exclusively for singles 45+. lavalifePRIME is one of the products of Lavalife Corp., a leading provider of products and services designed for singles. Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://PRIME.lavalife.com or http://www.lavalife.com.

About Fifty-Plus.net International Inc.
Fifty-Plus.net International Inc. (FPN: TSXV) operates as The 50Plus Group and is Canada’s leading provider of online content targeting individuals age 50 plus. On December 28, 2008, media innovator Moses Znaimer completed a complex transaction that consolidated Fifty-Plus.net International Inc. and Kemur Publishing, thereby assuming control of Canada’s two dominant media organizations addressing ‘Zoomers’, Znaimer’s new term to denote the population traditionally known as “50+”. FPN’s key online media property is www.50plus.com. In total, FPN’s suite of e-newsletters and websites, including www.carp.ca, the online home of CARP – Canada’s largest association for Zoomers, delivers over 2,000,000 page views per month.

For more information on FPN, contact Leanne Wright, VP Communications, MZMedia, leanne@mzmedia.com or 416.367.5353 Ext. 200.

Editor’s Note: Interviews and hi-res images available.